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Be the change

Changemaker #1: Product pages, better writing, and recommendations for a better you.

Welcome to our new feature: the Changemaker.

In each Changemaker post, we’ll offer you links and information to help you make useful, interesting, sustainable changes in your life and workflow. Some of this stuff will stick, some will be just a rung on a ladder to something better. Enjoy!

Clearer Marketing

Do you have an e-commerce website, or a store page? Whether you have a handful of items or several thousand, Website Magazine’s article, 4 Months to Better Product Pages, lays out a four-month plan for intentionally changing your product pages into something that is better for your customers and better for your bottom line.

“Every retailer struggles with deciding what information to put on the product page and what to leave out. Including too much info can overwhelm customers, according to Benjamin Utterback, the lead community manager at PrestaShop, but not having enough information can worry a customer due to fear of the unknown.” Read more…

Better Writing

I’ve had Scrivener for a while, but I am still learning to use it as well as my author services partner-in-crime LaVonne; this article at Lifehacker lays out how extremely useful and extensive Scrivener is for any type of writing. In conjunction with something like Evernote, I could see Scrivener becoming my go-to writing app.

“If you’re a writer of any kind, Scrivener’s worth a look. It’s a bit overwhelming at first, but it’s intuitive once you get used to how it works and what it can do. Plus, even with all its features, it’s still a lot faster than Word when you’re working with larger documents.” Read more…

Support Great Authors

I hadn’t heard of Patreon — a Kickstarter-esque platform for self-publishers — before Ellie Di Julio began using it recently. Not only am I blown away by the usefulness of the platform itself, I’m also linking Ellie’s Patreon campaign because she is a truly talented writer (not something I’d say of everyone, because I read a lot), and I want her to succeed beyond her wildest dreams.

“And I literally can’t do it without you. Like Blanche DuBois said, ‘I have always depended on the kindness of strangers.’ But in this case, you’re not strangers: you’re fans. Folks who not only want to read what I’m writing but want to show support in a concrete way.

Your pledges will fund me and other artists – painters, illustrators, musicians, coders – who make the dream work. You won’t just be my hero; you’ll be a true patron of the arts. It’ll be you and me, changing the world and making magic – together.” Read more…

A You-ier You

My coaching client Heather Rees was birthing a beautiful soul care kit into the world during our work together, last fall and early this year. After a time of work and love and more work, Heather launched the Soul Revival Kit, and graciously gave me a free pass inside.*

If you’re craving the kind of deeper-than-skin-deep care for your body and soul, perhaps the Soul Revival Kit holds what you need.

“It’s a journey of the senses.

A journey down pathways that lead you toward expansion of what you already have – but have forgotten.

The senses are our portals inward, connecting us with our soul. And likewise, our senses our the soul’s connection with the outer world.

Recognizing this is the first step toward using the senses as a practice – as a way to wake up, be present and claim all the benefits that await.” Read more…

*I am using no affiliate links for the Kit; I’m genuinely recommending this to you with no strings attached.

Share with us!

What change-inducing things have you read, done, experienced, or created lately? Leave your love for these things, and links if you have them, in the comments.

{ 2 comments… add one }

  • Ellie Di Julio July 9, 2014, 4:21 pm

    Zomg, thank you so much for the shout-out, my dear! It’s definitely scary, working on the edge of what’s “acceptable” in entrepreneurship, and Patreon is still so new, but I absolutely trust my audience. I’ve been shown time and time again that when you lean into them – really lean in and trust they’ll catch you – you win every time.

    • Rhiannon July 9, 2014, 4:22 pm

      I believe that 100%, Ellie. I know it’s scary, but LOOK AT YOU GO. So very inspiring, and look what support you already have! You win for sure. :)

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